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Avoiding Amygdala Hijacks That Derail Your Ministry

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“You’re an idiot. I think I’ll quit and see how you manage without me! You pastors have no idea what it’s like to do day-to-day ministry and not just preach on Sundays! And while I’m at it, none of the staff likes you or your wife!”

That kind of comment is what the brain’s amygdala is supposed to keep you from saying. The amygdala is the brain’s veto center.

In Daniel Goleman’s book Primal Leadership, one specific concept really struck a chord with me… the amygdala highjack. It’s when our brain’s veto center doesn’t act in time. We respond quickly, crudely, and in anger. This  often leads to the feeling of instant regret. It can also lead to the loss of a job or relationship.

A Christian and specifically a leader of Christians can’t afford too many hijacks. One poorly timed amygdala hijack can undo a lifetime of service.

Our primary defense to the highjack is the Holy Spirit’s control. An additional combatant is development of our emotional intelligence. I’ll never have a high IQ, but my emotional quotient (EQ or EI) has increased over time. It’s still way below emotional genius, but with the Spirit’s help and some intentional practice, it’s improved.

How high is your EQ? How high would your staff say your EQ is?

If you can learn the discipline of emotional intelligence, you can avoid most amygdala highjacks.  And avoiding hijacks exponentially increases your chances of keeping your current job and relationships. Emotional intelligence also allows you to better connect relationally with others.

Developing the fruit listed in Galatians 5 (love, joy, peace, patience, kindness, goodness, gentleness, faithfulness, and self-control) will lead to Christ-likeness and high emotional intelligence.

Your EI needs to be high enough so your first reaction stressful situation is not a high-jacked stress reaction.

No matter your vocation, each day we’re faced with situations that can lead to an amygdala hijack. Whether or not you allow for these situations to be high-jacked is a matter of Spiritual and pragmatic discipline.

Practical takeaways:

  1. Begin assessing the Fruit of the Spirit in your life. Celebrate what God has developed in you, and work on areas that are lacking.
  2. Read Goleman’s book.
  3. Get feedback from others about your EQ, and what they’ve noticed are triggers for your hijack occurrences.

These sound like good 2014 self-development goals.

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Church Crisis And The Media

media

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I’ve been involved in many training sessions, but one of the most valuable was a one-day learning experience I had with a communications consulting firm. Our topic: dealing with the media.

I’d seen enough churches make mistakes in the media that reflected poorly on their church and on God, and often made matters worse. This made me think that developing my skills in this area would be a wise use of my time.

Here are a few practical takeaways from my training that should your church finds itself in a difficult situation (accusation of wrong doing, tragedy involving a child, protesters, etc.), will help you to communicate and represent your church well in the media.

Dealing with media during crisis:

  • Assume you’re always being recorded (even if told otherwise)
    Many prominent public figures have embarrassed themselves and others by making comments  they thought were “off the record.”
  • Provide the headline (or they will)
    Your comments need to start with a concise message that incorporates positive words. A headline is what you want the listener to remember and pass along to others.  It can be followed by stats, an anecdotal example, or a quote from someone meaningful to the target audience. (Examples of headlines are later in the post.)
  • Don’t use negative expressions
    Negative expressions crowd out positive expressions. Begin with key words you wish to be identified with as a church. Words such as “caring, opportunity, community-minded, Biblical, etc.” In an interview, the interviewer will often use negative words that will solicit a response. Resist the urge to repeat their negative word.
    Bad example
    Q: “Aren’t you misleading your church’s members?”
    A: “No, we are not misleading members.”
    Good example

    Q:  “Aren’t you misleading your church’s members?”
    A: “Absolutely not. We work diligently to communicate often and openly to our members about…”
  • Don’t say “no comment”
    You need to acknowledge the question. Many times “no comment” equates to guilt in the public eye. Instead, keep it short, truthful, and in a way that conveys you heard their question. Here are some phrases you can use to respond to questions you can’t or shouldn’t answer: “not necessarily“, “actually, I disagree”, “there are pros and cons”, or “it would not be fair or appropriate to discuss at this time”.
  • Don’t say what you don’t know
    Speculation will go a long way in the media, so don’t contribute. Less information is better than questionable information.
  • Have a point-person for the media and a spokesperson for the church (they can be different people, but if possible, have only 1-2 church spokespeople)
    This person(s) should make themselves available to media by providing easy access and ways in which to be reached.
  • Speak in short, concise sentences, making your point quickly
    Specifically on camera, long, drawn-out responses will likely not be used or will risk being edited into something that’s not your complete or intended thought. Also, the longer you take to make your point the less informed and authoritative you will appear to be.
  • Don’t treat the media as the enemy
    Despite their reputation for twisting the facts, generally speaking, members of the local media are people of integrity who are not out to get the church. Sure, they’re looking for a “juicy” story, but if you approach them with a defensive attitude, you’ll more likely get negative treatment. Speaking to the media is an opportunity to be a witness for Christ.

Here are some examples of headline statements that are both memorable and authentic, yet mitigate negativism. These examples involve the scenario of a bus tragedy involving your church’s children:

  • “Our primary concern as a church is for those impacted by the accident.”
  • “While we are still being provided information from first responders, we are already mobilizing our resources for those affected. This will include both spiritual and physical resources.”
  • “We’re being diligent to communicate what we know to the family members of those affected.”
  • “Our church is committed to safety. We rent busses often, but vetting is in place for each rental company that includes performing background checks, safety certificate checks, standard compliance…”
  • “We’re organizing digital and phone communication, prayer groups, and local counselors to help those involved, and their families.”
  • “As we know more information that we can pass along, we’ll do so promptly. Our church believes in prayer, and we ask for you to join us in praying for those involved.”

I’m thankful to Spaeth Communications for their training and also expertise from @brentwoodbc Communications Minister, @SteveSmith1969.

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